The GIST is a female-founded and led sports media brand that’s leveling the playing field in sports. Whether it’s a newsletter, podcast or social post, The GIST is all about providing a fresh and fun perspective on sports. Launched in 2018 by three college friends, The GIST is changing the game in the male-dominated sports industry where less than 14% of journalists are women and less than 4% of coverage is on female athletes. Three years later, the all-women, 20+person team works day in and day out to change those stats, providing equal coverage on men’s and women’s sports. 3GP led The GIST’s $1 million seed funding in April 2021.